About the Webinar
The word UX immediately throws up visions of web or mobile screens. But UX, or user experience as it is known, is no longer just about designing interfaces. The traditional human-centered approach to design has in fact morphed into its new avatar: CX, or customer experience. And the way digital businesses use consumer research has transformed significantly.
Join MRSI’s Wednesday Webinar to understand how the process of creating consumer insights for digital businesses has changed. What are the new expectations for these insights in informing design, branding and sales decisions? How should consumer research respond to this new need?
In this webinar, you can take away
▪ How UX has changed in today's world
▪ Why research needs to adapt, and how it now needs to inform design, brand and business teams.
▪ Introduction to the behavioural design research methodology