Market Research in India is predominantly Face to Face and relies on freelance interviewers for collecting data to provide insights to a vast variety of corporates, government and social bodies. A large number of these freelance interviewers depend on the earnings from this work to support their families.
Amid the countrywide lockdown due to the breakout of the COVID-19, there is complete stoppage of Face to Face data collection and hence a number of our interviewers are impacted and have no resources to meet their basic sustenance expenses.
To raise funding from the wider Marketing Research, Analytics and Insights ecosystem, MRSI has partnered with Habitat for Humanity India to set up a relief fund for helping selected freelance interviewers nominated by our member agencies in this crisis.
The fund was created around 10th May and ran till end of June 2020.
Over 200 individuals and corporates contributed to the fund and a total of over 75 lakhs was collected.
This was deployed as a cash transfer to over 3600 interviewers selected by MRSI member agencies.
The MRSI would like to thank all the donors and our charity partner Habitat for Humanity India for their contribution and support to our interviewers during these difficult times.
If you need more information, please contact MRSI at firstname.lastname@example.org
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort. The housing organization has since grown to become a leading global nonprofit working in more than 70 countries. In India since 1983, Habitat for Humanity has supported more than 35 million people to build or improve a place they can call home.
Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower.
To learn more, donate or volunteer, visit https://habitatindia.org
Established by the fraternity of researchers in India in 1988, The Market Research Society of India (MRSI) is India’s leading Market Research Society.
MRSI is a not for profit autonomous body and is committed to maintain, enrich, grow and promote the importance and efficiency of market research in India.
MRSI works with ESOMAR to bring Indian industry's voice to the global forum.
It regularly organizes conferences, events, workshops and seminars, and webinars to boost innovation in the industry and showcase path breaking work being done to the larger marketing fraternity.https://www.mrsi.co.in/